ABOUT

General Threadgood Mercantile

You’ll find candles, soaps, wax melts, jams, and jellies—it’s a great place to pick up unique items for gift-giving.

The Challenge & Solution

A boutique needed a cohesive vintage aesthetic to establish its brand identity. They required professional branding that reflected a timeless, classic feel, along with vintage-inspired postcards for marketing. Additionally, they needed high-quality photography with a retro aesthetic to showcase their products and atmosphere. Lastly, they wanted unique, vintage-style shirt designs that aligned with their brand and appealed to their target audience.

  • Designed a Logo

    Created a cohesive vintage aesthetic with elegant typography, muted tones, and classic design elements.

  • Created Post Card

    Designed aged-paper-style postcards with retro fonts and ornate borders for an authentic feel.

  • Did Photography

    Captured professional images of the boutique and surrounding shops to showcase its location and attract foot traffic.

  • Created Shirt Designs

    Designed retro graphic tees with classic fonts, hand-drawn illustrations, and screen-print-friendly artwork.

The process and completion...